Business networking is a marketing method by which business opportunities are created through networks of like-minded business people. There are several prominent business networking organizations that create models of networking activity that, when followed, allow the business person to build new business relationship and generate business opportunities at the same time.

Many business people contend business networking is a more cost-effective method of generating new business than advertising or public relations efforts. This is because business networking is a low-cost activity that involves more personal commitment than company money.

As an example, a business network may agree to meet weekly or monthly with the purpose of exchanging business leads and referrals with fellow members. To complement this activity, members often meet outside this circle, on their own time, and build their own "one-to-one" relationship with the fellow member.

LPN members gain access to prominent industry leaders and equally ambitious peers. The organization, helps to improve its members networking skills, expand their contact base, and provides the opportunity to promote themselves and their business in a relaxing atmosphere. As the premier organization of its kind in the region, the Lakeshore Professionals Network ultimately helps its members get involved in the regional business scene to impact the current and future marketplace. Once a week, LPN hosts networking events in some of West Michigan's premier hot spots. These social settings provide a comfortable atmosphere for establishing new personal or professional relationships, allowing young business people to interact socially, exchange ideas and share common interests. Business leaders, public officials and industry experts frequently speak at the events, providing them with tips on how to advance their careers.

LPN gives professionals the opportunity to:

• Associate with one of the most powerful and influential organizations in the country.
• Meet regional business leaders and political figures of today and tomorrow.
• Interact with professionals from across the region.
• Improve networking skills, expand contact base and advance careers in order to promote their business and themselves.
• Gain committee and board experience.
• Experience the region's rich cultural offerings.
• Seeks ways to encourage and support others in the task of "missions through business."
• Connects western world business resources with needs and opportunities in the developing world.
• Provides training to nationals in business principles and integrity.
• Administers trust funds (revolving loan funds) and helps entrepreneurs find access to capital.
• Assists and encourages other organizations working in business-related missions.

The Lakeshore Professional Network (LPN) is a dynamic, intelligent and entrepreneurial community, based on trust and integrity. Our network culture is mutual help and support, our attitudes energetic and can-do; we're focused on quality, not quantity; and on vision and action. We put people together and make things happen. Members say we also inspire, inform and connect - putting Michigan businesses on the map.

The Network is for innovative, ambitious businesses, scientists and entrepreneurs who want to grow – or who are already growing – a successful company in Norfolk. We'll help you to succeed whether you're just starting out or aiming to accelerate your growth, and looking to contribute to the community. It's a two-way process, business is not a spectator sport.